S2: Episode 12 | Curiouser and curiouser!
Written By Neil Mosley
Like Alice realizing that nothing in Wonderland worked as she expected, so can it be with marketing online programs from a traditional marketing mindset.
The conversation delves into the challenges faced by universities in marketing their online programs, particularly in light of budget cuts and enrollment declines. The discussion highlights the pushback against changes in university structures, the importance of understanding digital marketing, and the evolving role of Online Program Managers (OPMs). The speakers emphasize the need for a student-centric approach in marketing and the complexities involved in transitioning to in-house marketing strategies.
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